In 2007, RA worked with documentary film maker Tim Gibbs and Saatchi&Saatchi to develop an advertising campaign. The campaign consisted of four advertisements that asked people to continue the conversation at a website. This website contained many interviews with prominent Australians on their views of reconciliation.

Tim then worked to sort these interviews into five central themes. These themes were:

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Health
Land and Culture
Language and Education
True Reconciliation